1. Use of cookies and similar technologies on our site
  2. What are cookies and web beacons?
  3. What do we use cookies for?
  4. Third party access to cookies
  5. How to manage your cookie settings
  6. Contact us
  7. Updates to this policy



This cookie policy applies to All Things Content Ltd and its group companies (“A.T.Content”, “we” or “us”) and describes what cookies and other tracking technologies are, why we use them, and your rights to control our use of them on this site. This cookie policy is an inseparable part of our privacy policy. If you want to know more about how we process your personal data when visiting our website, including information on your rights and remedies under applicable law, please see our privacy policy here: Privacy Policy.


Use of cookies and similar technologies on our site

We are using so-called cookies and similar technologies on our website to make the website function properly and in order to obtain information regarding visits on the website. We also use cookies in order to customise your user experience on our website, to be able to provide you with better services when you communicate with us and in order to advertise to you, based on your online movement and your consent. Please see section 2 and 3 below for further information on what cookies and similar technologies we use.

According to applicable law, cookies may only be stored on your equipment and information may only be collected through cookies based on your consent, except for cookies that are strictly necessary in order to use our website. Thus, the purpose of this cookie policy is to provide you with necessary information regarding our use of cookies and the storage of such cookies on your device when you access our website. This to enable you to make a choice whether you wish to enable cookies to be placed on your device. You may choose to avoid deployment of cookies on your device at any time, by adjusting your cookies settings on the cookie banner while entering our webpage, or through your web browser.

If you have any questions regarding our use of cookies and similar technologies, you are welcome to contact us through the contact details provided in section 6 below.


What are cookies and web beacons?

A cookie is a small text file which is stored on your device and which contains information. The information stored is typically history of your movements within the website you have visited. Cookies are used to track such movements, but also to help you resume where you left off, remember your registered login, preferences, and other customization functions.

There are “persistent” types of cookies and “session” cookies. Persistent cookies consist of a text file sent by a web server to a web browser and will be saved on your device until the cookie expires according to its expiration date, or removed by you before that date. Session cookies are temporary cookies that will be set when you open a web browser on your device and will expire when you close the web browser.

Cookies can also be divided into “first party” and “third party” cookies. First party cookies are placed by our website on your device when you enter our website, while third-party cookies are not placed by our website, but by other companies on other websites (such as advertising companies), which are used to assemble your movements on other websites in order to, for example, provide targeted advertising based on such movements on the current website you visit.

In addition to cookies, we may also use so-called web beacons. A web beacon is a type of electronic image only one pixel large which is embedded into and downloaded with a website, an application or an e-mail with HTML support. A web beacon provides information about your device, such as the IP address, URL, duration of the visit, web browser and cookies. Web beacons enable the identification of readers of web pages and emails, for example, by identifying whether an email has been read.


What do we use cookies for?

To the extent you have given your consent to such, we use various technologies for collecting data when you interact with us and visit our services, including cookies and web beacons.


Session and persistent cookies

We are using both session and persistent cookies in order to customise and improve your user experience on our website, to be able to provide you with better services when you communicate with us and to be able to send advertisements to you.

Most of the cookies used by us are session cookies which are automatically deleted from your hard disk at the end of the browser session (hence the term “session cookies”).

In addition to these we may also make use of cookies that remain on your hard disk (“persistent cookies”). On a subsequent visit it is then automatically recognized that you have previously visited us, and we know which input and settings you prefer. These persistent cookies are stored on your hard disk and are automatically deleted after a pre-specified period. Our persistent cookies are set to expire after 12 months at the latest. These cookies in particular serve to make our offerings more user-friendly, more effective and more secure. Thanks to these files it is possible, for example, that the site shows you information that has been specially selected to match your interests. The sole purpose of these cookies is to adapt our offerings to your wishes as well as possible and to make surfing with us as comfortable as possible for you.


Purposes of the cookies

We use cookies for the following purposes:

Strictly necessary cookies. Strictly necessary cookies are necessary for our website to function properly. These cookies do not collect any personal information. If you choose to reject such strictly necessary cookies, you will not be able to use all the functions of the website.

Performance/analysis cookies. Performance/analysis cookies are used to make the experience on our website more user-friendly for visitors, and are also used for security purposes. Information from these cookies is also used for statistical purposes, such as to maintain statistics regarding the use of the website, conduct surveys in order to improve our services on the website, determine which parts of our website that are the most popular and to optimise the use of the website. If you choose not to consent to performance/analysis cookies, our website will not perform optimally and you will not receive as much user-friendly experiences on our website.

Advertising cookies. Advertising cookies are used to collect information about how visitors use websites to be able to provide advertising based on the visitor’s interests and e.g. clicks on websites. They are also used to provide our marketing partners with information about the visitor’s browsing history to be able to display advertisements based on the visitor’s interests both to the visitor and those with similar preferences as the visitor. These cookies are based on uniquely identifying your browser and internet device. The information collected on the website may be combined with information which has been collected about the visitor from other websites that the visitor has visited. If you choose not to consent to advertising cookies, you will experience less targeted advertising.

On-site targeting: On our site, data is collected on the basis of a cookie technology for optimization of our advertising and of the entire online offerings. This data is not used to identify you personally but solely serves the purpose of conducting a pseudonymous evaluation of the use made of the home page. With this technology we can present advertising and/or special offers and services to you, and our aim here is to make our online offerings as attractive for you as possible and to present to you advertising that corresponds to your areas of interest.

Re-targeting: Our websites also make use of so-called re-targeting technologies, which allows internet users who have already shown an interest in our site, shop and our products to also be provided with suitable advertising on the websites of our partners.


First and third-party cookies

Both first and third-party cookies will be placed when you visit our website.

We make use of a number of web partners who help to make the internet offerings and the websites more interesting for you. In connection to this, third party vendors such as Facebook and Google may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. This is why, when visiting the websites, the cookies of partner companies are also stored on your hard disk. The cookies contain data on for example which products you have looked at, whether anything was bought, which products were searched for, etc. Here, some of our advertising partners also collect information from the websites on which pages you have previously visited or which products you were interested in, in order to be able to show you advertising that best complies with your interests.

Thus, third party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to show you advertisements based on your visit to our sites and/or other sites on the internet. You may opt out of personalized advertising by visiting Google’s Ads Settings here:

In addition to using cookies on our own websites, we also use cookies on third-party websites for targeting advertising. These third-party websites provide cookies in accordance with their own cookie notices, and the use of the cookies can be controlled on those websites.


Third party access to cookies

Third party service providers have access to their respective own cookies.


When entering our website, you are always given the right through our cookie banner to choose which cookies you want to enable. However, please note that strictly necessary cookies are necessary in order for you to use our website, and cannot be disabled.

Most web browsers allow you to manage the cookies listed above through the browser settings. By adjusting the web browser, you can avoid deployment of cookies on your device and you can also use your browser to delete cookies. The method used to block or delete cookies will depend on the web browser used, consult the “Help” or similar menu in your web browser for instructions. Where you choose to allow us setting cookies on your device, we will collect information as stated above until you withdraw your consent, which can be done at any time through your web browser. The following links provide information on changing cookie preferences in some of the most used browsers:


Google Chrome

Internet Explorer

Mozilla Firefox

To find out more about cookies, including how to manage and delete them, visit or


Contact us

The appointed data protection supervisor of All Things Content Ltd is Jonas Forth from our parent company Moomin Characters Ltd.

If you have any questions regarding our processing of your personal data, please feel free to contact us at [email protected]. You can also contact us at:

Moomin Characters Ltd
c/o Jonas Forth
Salmisaarenranta 7M, 00180 Helsinki, FINLAND


Updates to this policy

We may change and update this cookie policy. Any changes to this policy will be posted on this page. This policy was last updated on September 1st 2022.